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You can’t control what your customers think and feel, but you can guide them to have pleasurable associations with your company. That’s building a brand.  

I consult with entrepreneurs, start-ups, and corporations
I launch brands, develop design systems, and simplify complex ideas
Collaboration is my thing. I work with experts across corporate departments to build workflows and systems that help cross-functional teams work smoothly together.

You can view my professional experience on LinkedIn.


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A brand is the guiding light for business strategy imbued with purpose, passion, and authenticity. Design is the visual distillation of your values, and thus your brand.

A good designer is like a secret weapon: There’s no trace of their existence, everything just works—seamlessly.