Observe, Listen / Work

Hunter Industries

Hunter Industries is the world’s third-largest irrigation product manufacturer. In recent years, the company grew to include a diverse portfolio of businesses—from outdoor lighting to custom manufacturing—and further expansion is on the horizon.

With six brands under its corporate banner, sales on every inhabited continent, and more than 100 unique product lines, Hunter’s brand image is critical to its success. I co-led a small team of inhouse professionals to research, develop, and implement Hunter’s new brand identity system.